Here's The Exact Facebook Ads Framework That Attracts Highly Qualified Leads & Buyers...
Here's How To Create Ads That Immediately Start Bringing In More Qualified Prospects While Slashing Your Cost Per Lead & Sale...
Here's Exactly How To Slash Your Cost Per Aquisition & Attract Red Hot, Ready To Buy Clients... Even If You're Using Super Broad Targeting
Here's Exactly How To Create Ads That Reduce Your Cost Per Sale & Attract Your Ideal Clients From Even The Broadest Targeting
All without testing 100s of ads, getting screwed over by another agency, and hoping that something finally starts bringing in new customers consistently...
From The Desk of Rory F. Stern, PsyD
Tampa, FL
Dear colleague...
If you believe the answer is, or you are being told that, you need to test "more and better" ads to find your winner... RUN FOR YOUR LIFE
You're being lied to - most likely by someone who thinks running Facebook ads is a quick way to make $10,000 / month as a business opportunity.
It's really frustrating to see this happening, and unfortunately you're not alone.
More and more businesses are being burned by so-called "Facebook ad experts" who really don't know what they're doing today.
It's been going on for a while now, but the market (aka, business owners like you) are pushing back and had enough.
The answer to making Facebook ads work today is NOT to test more creative.
It's to develop and create the right ads.
But no one wants to talk about that...
They're all stuck on what used to work.
Plus, it doesn't help that highly successful public figures - who don't run their own ads - are saying that's how it's done these days.
Here's Why People Think This Is The Answer...
Yet It's Actually Killing Your Campaigns
Back when Facebook ads really took off, in 2015 or 2016...
Facebook's audience targeting was unlike anything we've ever seen in paid ads.
You'd choose an audience, and it was literally filled with your ideal prospect and customer.
It didn't matter what kind of ad you put in front of them, just as long as you picked the right audience.
You could throw up the absolute dumbest or worst image every imagined, and it caught people's attention and got them to stop the scroll.
It was simple...
It was literally "shooting fish in a barrel."
9 out of every 10 people seeing your ad was qualified.
You just had to put a decent offer in front of your prospects, and they'd click to your landing page.
It was truly the good 'ole days of Facebook ads.
But those days are gone...
And they're not coming back.
Especially not until Facebook figures out how to combat the platform crippling impact by iOS 14.
Apple's privacy initiative changed the game, and we've seen:
Our favorite audiences were ripped out of ads manager. You can no longer target at the detailed level you once could.
Detailed targeting expansion (DTE) was forced upon us, giving Facebook the control to find your ideal client or customer. (Who really thinks that's a good idea?)
A radical 180-degree turn from consistent days to wild volatility, inconsistency, & unpredictability (a direct response marketer's nightmare scenario).
An increased push to "trust the algorithm" to find your clients & customers (ultimately leaving you blind and relying on a machine rather than your own marketing knowledge).
And so much more, it's painful to think about...
Yet most business owners and anyone advertising is seemingly putting their faith in trust with this alleged "trust the algorithm" mantra...
As if they're walking around like braindead zombies just repeating the same old corporate phrases:
"Trust the algorithm..."
"The algorithm will find you more and better clients over time..."
If It's Not The Algorithm Causing These Problems, Then What Is & How Do You Actually Get Results Today?
Let me ask you a question...
If the algorithm is so great at finding your ideal client and customer, especially the more data you feed it, why aren't the advertisers spending the most money - month after month - not raking in the sales?
Why are their ad costs NOT going down as this "all powerful algorithm optimizes" and improves its ability to find your ideal client or customer?
Let that sink in for a minute...
There's no rational answer.
The algorithm was only great at finding your ideal customer because of the data it once had (aka, no longer has) on your ideal client or customer.
iOS 14 made sure of that.
Facebook cannot and does NOT have the ability to follow its users around the web (especially off Facebook) like it once did.
How do I know?
Over the course of 12+ years, I've personally managed over $60 million dollars in Facebook ad spend.
I've run ads for, and consulted with, some of the biggest direct response marketing companies in the world.
Here are just a few of the clients I've worked with:
Last year alone, I consulted for two companies spending well over $1,000,000 each month on Facebook ads.
Both companies were struggling to maintain an acceptable CPA (cost per acquisition)...
And both companies believed the answer was, "More and better ads."
One of those companies even tested 20-30 new ads every single week.
And none of those ads performed any better than the control.
All the data in the world didn't matter...
The ads were just bad.
It also didn't help that the internal "media buyers" AND external ad agencies all insisted that we must "trust the algorithm."
But that's NOT how it works! (Unless you're a Fortune 100 brand who cares about reach, impressions, and clicks).
If you care about taking completely cold traffic visitors, who don't know you, don't like you, don't trust, and these days don't believe a thing you have to say...
And turn them into raving fans, and customers...
Just producing more and better ads isn't enough.
For those of us who are direct response marketers, it's all about putting the right message, in front of the right people, at the right time, and making them an irresistible offer.
It has been this way for 100s of years, long before there was an algorithm.
Long before there were online platforms to sell your service, program, or product...
So it all boils down to creating better ads.
And no, NOT "more" ads...
I have NEVER tested 100s of ads for my clients!
There's no need to when you can create the right ads.
Plus, I don't know about you, but I don't want to create 100s of ads.
I don't want to throw spaghetti at the wall and hope (& pray) something works.
This is quite literally the exact opposite of direct response marketing.
That's why I focus my efforts on creating ads that are able to penetrate the Facebook user's subconscious mind and tap into their deepest wants, needs, and desires...
Then I move them to take a desired action...
It's really that simple.
And I'm going to show you...
How The Right Ad Can Cut Your CPA By As Much As 66%
One of our client's came to us with a unique problem...
He was using a testimonial video of Russell Brunson to promote his webinar.
On that video, Russell basically crowned my client as the King of webinar optimizations.
Russell literally gave him the highest praise possible.
To anyone who knows Russell, and takes his word seriously, you couldn't have asked for a more glowing testimonial.
Only there was one big problem for my client:
He didn't want to build his business off of someone else's name.
And I didn't blame him.
Plus, I guaranteed him we could put together a static image ad that would demolish the results this video ad was producing.
My team and I spun up the new ads and gave them to him for testing...
Within a week, our simple, yet very carefully designed and optimized ad images had cut his CPA by 66%.
See for yourself...
Russell's video testimonial was producing sales between $423.65 and $835.85.
Versus our static images that brought the CPA down to an unbelievable $144.89 to $226.41.
NOTE: I understand that the spend wasn't that big at the time. And the number of sales was in the single digits.
But numbers don't lie...
These new ads of ours destroyed a video testimonial ad from one of the most well-known digital marketers of our time.
And it wasn't a fluke. We didn't get lucky.
Our team follows a proven, step-by-step framework for designing and creating ads that convert!
Introducing The High-Impact Ad Formula QuickStart
This formula has been developed off 12+ years of running and managing over $60,000,000 in ad spend on Facebook.
...In almost every niche imaginable.
It is built on solid, fundamental direct response marketing principles that date back to the very beginning of direct mail advertising.
We're talking about the very strategies that the greatest "ad men," both old and new like..
Legendary copywriters and direct response marketers David Ogilvy, Claude Hopkins, Gary Halbert, Dan Kennedy, and more...
You won't be learning "tactics" or "hacks" that exploit a loophole.
These strategies never get old.
You can't wear them out...
It doesn't matter how many people "funnel hack" you.
You're going to discover a system that taps deep into the subconscious mind of your ideal client and customer...
And immediately enter the conversation in their mind.
It doesn't get more basic direct response marketing than that kind of approach.
You can stop wasting your time, or your team's time, coming up with hooks that don't work, images (or video) that don't appeal to your ideal client or customer...
You can stop spending money on tests that aren't going to work or outperform what you're already doing.
Instead, you're going to be able to create ads that work - almost immediately.
The best part is...
These ads don't fatigue and need to be constantly refreshed.
They don't just work for a few days and fizzle out once you've scraped the low hanging fruit from your audiences.
You won't need to hire expensive video production teams to put together multiple variations of ads that aren't going to work anyway.
You can stop guessing at what might work, and focus on ads that will work - GUARANTEED!
They're NOT based on templates that everyone else is already using.
This Formula Is Priceless Even If It Only Works Half As Well As I'm Telling You It Does (& Will)...
Someone asked me the other day, "How much money have you made for your clients?"
The answer is, I don't know!
I never kept track.
I was more focused on getting my clients the best possible results for their businesses.
But what I can tell you is, I've been around a very long time.
You don't stay active, busy, and well-known in this industry for 18+ years if you don't produce.
So while I can't tell you how much money these ads are responsible for generating my clients...
I can tell you that this ad formula has been responsible for my agency being able to charge monthly retainers of $5,000, $10,000, and more for our services.
We even charged one client $60,000 based on a percent of ad spend and performance bonuses - all because of this formula.
Let's just say this ad formula has helped me earn well over $1,000,000 in revenue (but likely more).
Of course I'm not that arrogant to try and justify charging you an obnoxious amount of money to get access to this formula.
But I could, right?
I could easily charge you $997.00 for these 8 reports - and they'd be worth every penny.
But I'm NOT going to charge you $997.00.
I'm also NOT going to charge you $497.00... or $297.00... or $197.00...
I think it's fair to put this in your hands for just $27 today.
That's a reasonable enough price to scare off the tire kickers.
And it's a fair low-ticket entry point for you to get to know me a little.
Who knows?
Maybe you'll like my process enough to want more training, coaching, consulting, or who knows what else in the not too distant future.
Regardless, I think it's a fair exchange and hope you'll take me up on this limited time offer.
It's easily going to help you make thousands upon thousands of dollars as a copywriter.
As a media buyer, it's going to help you slash your ad costs, whether it's your cost per lead or your cost per purchase.
If you're a freelancer advertiser or an agency owner or copywriter, this is going to help you charge your clients even more because you're going to consistently create winning ads that beat the controls.
You honestly cannot put a price on this.
It’s been worth millions of dollars to me over the years in client fees alone.
Right now though… for you… you can get access to this system today for just $27.
I can't guarantee how long I’ll offer it at this price.
So get ahead and get your copy today before it’s too late.
NOTE: This price is temporary, and I may remove it at any time.
The last time I released a training of this caliber, people told me I was crazy for charging so little for so much value.
Don't wait! Lock in your access now - RISK FREE.
The "Stop Guessing, Start Winning" Guarantee
I am so confident that this formula will have you creating better ads that I'm going to guarantee it for an entire year...
When you apply this formula, you'll see your CPAs go down and you'll start attracting more qualified prospects in every step of your business.
365-Day Money Back Guarantee
If after applying everything you've learned here hasn't improved the overall performance of your ad campaigns, I'll give you your money back...
No questions asked!
"Ray, When Someone Asks If You're A God, You Say YES!"
If you've seen the original Ghostbusters movie, this quote from 1984 should stand out enough to be memorable.
And to be clear, NO! I don't think I'm a God.
But it's flattering, when client messages you on Saturday night...
After being offline for two days, and asks you:
"Are you a GOD?"
Needless to say, I wasn't expecting that kind of message.
This is probably one of the most fun testimonials I've ever gotten in my life.
Here's Everything You're Getting Today!
This is the exact method I use to consistently create winning ads that beat client controls—and how you can apply it immediately to your own ads.
I break down every single element that goes into making these ads attract only the most qualified prospects who are ready to take action.
From the creative, to the headline, and body copy. You will learn the importance and impact of each element and how they come together to make one unstoppable ad - that doesn't need constant refreshing.
In this report, we'll examine each element of The High-Impact Ad Formula, line-by-line and piece-by-piece.
You'll see first-hand by these elements go in the order they do, and how to make sure every ad you make from this day forward includes them all.
Plus, you'll see a few examples that make these ads standout from almost every other single ad being run right now.
FACT: 90% (or more) of people's ad creative aren't designed to convert. Most people make ad creative that looks cute or entertains. (Two HUGE mistakes).
Inside this report, you're going to discover the creative strategy I've used for 12+ years to consistently create winning Facebook ad campaigns that scale - without the constant need for refreshing.
You're also NOT going to just randomly choose creative to test. You're going to create ads that tap deep into the subconscious mind of your ideal client.
Stop worrying about coming up with the "perfect" video ad script. You are going to dominate the NewsFeed with images that speak 1,000 words.
You'll learn how to create images so powerful that they cherry-pick your ideal prospects out of any audience.
And if you do things the way I show you, you'll put video ads to shame and drop your CPA by as much as 66%
NOTE: (Ask me about the Russell Brunson testimonial killer).
Get your headline wrong, and you'll be attracting tire-kickers and unqualified prospects all day, every day.
The headline is your most important piece of copy and the second most important element of the entire ad.
Once you're finished with this lesson, you're going to attract the most qualified prospects you've brought into your funnel in a long time!
Discover how to write ad copy that hits your ideal prospect right between-the-eyes and gets them every single time.
Most people write ads talking about how great they are... and leave out the fact that the ad needs to be about your prospect.
It's time to enter the conversation in your prospect's mind to demonstrate that you understand their problem better than they do - and that you, and only you, are the one who can solve that problem for them.
Have you ever seen an ad start out strong only to drop off after a few days or when you try to scale it?
The reason why is that most ads suck! Yes, I said it. Most of the ads you see every day are absolute garbage.
With this report, you're going to make unstoppable ads that don't need constant refreshing - and you certainly won't be blindly testing ad after ad to find a winner.
One of the secrets to making great ads are the subtle psychological cues and triggers embedded in them.
While most people are stuck making "silly" faces or posing in front of flashy cars, mansions, or jets...
You'll be making images that reach your ideal prospect subconsciously and have them ready to take action - without knowing why.
This Formula Works For Every Industry - Regardless Of What Changes Facebook Has Made To Their Ads Platform
A little while ago, I was hired by a client who had spent $57,000 between his ad agencies and estimated ad spend during the few months he worked with them...
In his words, before hiring me, he told me, "I don't even think Facebook ads work for my business anymore."
I told him otherwise and laid out an exact plan of how I was going to prove it to him.
It started with an audit of his ad account.
I pointed out how terrible the previous ads being used were.
He nodded in agreement...
And man, they were HORRIBLE.
Take a look at one of these and tell me I'm wrong...
This ad was pathetic!
I was embarrassed for this guy.
It was obvious why hardly anyone was signing up to watch his VSL.
And the quality of the booked calls he did, was awful.
Now, what you don't see here is the video - out of respect for my client's privacy.
You'll just have to take my word for it that the video script was just as awful and pointless as was the ad copy they wrote.
Once hired, I rewrote his ad copy from the ground up.
I followed by process, step-by-step and within hours of launching, my client was getting registrants to his VSL.
A little while longer, and he was getting booked calls.
A few weeks later, he enrolled a client at $29,500.00 - all from this one ad.
That's it!
We didn't split test anything.
I just tapped into The High-Impact Ad Formula Quickstart Training...
Winning Ads Start Here - Don't Just Take My Word For It!
Rory Is The Real Deal!
"Rory is the real deal. If you need someone who not only knows what to do in good times but also in bad times, Rory is your man. He knows how to climb the mountains and put out the fires."
-Justin Brooke
Founder, AdSkills.com
Rory Is The Real Deal!
-Justin Brooke
Founder, AdSkills.com
I'd Rely [On Rory] For Expert Advice
-Shawn Twing
Agency Owner & Media Buyer
I'd Rely [On Rory] For Expert Advice
"I've run an agency for 27 years and, if I had to start over again tomorrow, Rory F. Stern would be on a very short list of people I'd rely on for expert advice."
-Shawn Twing
Agency Owner & Media Buyer
Rory F. Stern, PsyD
Founder, RFS Digital Media, LLC
Frequently Asked Questions
What Offers / Niches Does This Work In?
After 12+ years, I've yet to see this formula NOT work in a particular industry, niche, or offer. I've personally used it with info-products, webinars, VSLs, eCommerce stores, supplement funnels, Instant Forms, and more...
Who Is This Training For?
This training is for copywriters, media buyers, agency owners, and freelancers who want to create high-converting Facebook ads using a proven, repeatable formula. Whether you’re a beginner or an experienced advertiser, you’ll gain insights that help you improve your results.
How Is This Different From Other Facebook Ad Trainings?
Well, first off, I developed these skills from actually running Facebook ad campaigns over the last 12+ years. I didn't attend some webinar and rip off the latest tactics. I've been behind the scenes of some incredibly successful advertising campaigns - having personally scaled up to $35,000 / day in ad spend.
Personal experience aside, most courses teach outdated tactics or focus on generic ad strategies. The High-Impact Ad Formula is built on real-world, proven methods that I’ve used for 12+ years to consistently beat client ad controls. This is not theory—it’s a system that works.
What Exactly Do I Get When I Purchase?
This program dives deep into the step-by-step formula for writing unstoppable Facebook advertising campaigns. Not only will you get video reviews, but more in-depth analysis through 7 step-by-step guides.
Are There Any Upsells Or Additional Offers?
Yes! Of course there are optional upgrades and upsells for anyone who wants more training from me. That said, each product available, starting with The High-Impact Ad Quickstart can and does stand on its own two-feet.
How Long Will I Have Access To The Training?
You get lifetime access to everything included, so you can revisit the material anytime you need it.
Is This Beginner-Friendly? Do I Need Experience?
Honestly! It depends on how you run your ads right now. But I'm confident, with just the headline formula alone, you can see results almost immediately.
The majority of headlines being used right now are so terrible... a simple tweak to that one element usually drops CPLs and CPAs quickly.
Why Is This Only $27? What's The Catch?
It's simple really... I want your money! lol
No, honestly, you should know how this goes by now. I don't make a lot of money by sharing information. Plus, most people do nothing with the information they're given.
I'm offering this training to get people to raise their hand... to self-select and tell me who is serious about running ads and improving their results.
Plus, maybe you'll start to understand just why I'm different from every other self-professed media buyer out there and we'll do business together in some way.
What If I Don’t Like It?
You’re 100% covered by my 30-day money-back guarantee. If you don’t think this training is worth it, just send an email, and I’ll refund you every penny—no questions asked.
Full Disclosure: I will actually ask what you didn't like about it just so I can process that feedback and make things better. But your willingness to answer, or how you answer, has zero impact on your refund.
PS: If you do refund, please know there's a chance we won't do business together in the future. It's a $27 digital product. If you refund it, that tells me a lot about who you are and how you do business.I said what I said...
How Do I Get Started?
Click the "Get The High-Impact Ad Formula Now" button below and complete your order. You’ll receive access to everything via email after you complete your order.